Fun Facts About Artificial Intelligence

Artificial intelligence might sound like something only the giants of Silicon Valley can afford, but the truth is that AI has slipped into everyday marketing in ways most people don’t even notice. Think of it less like a sci-fi robot takeover and more like having an extra-efficient assistant by your side. This assistant doesn’t take tea breaks, doesn’t get stuck on writer’s block, and can juggle data far faster than any human, yet it still leaves the final creative decisions to you… but you know this, we have covered it before. So what I am going to do in this blog is present some interesting and fun facts about artificial intelligence.

Did you know? One of the more surprising artificial intelligence fun facts is that marketers using AI are saving more than five hours each week while boosting their results! That’s half a working day back in your schedule, and the best part is you don’t need a huge budget or technical expertise to enjoy the same benefits.

If you’ve been curious about AI but hesitant to dive in, the good news is that you can start small. By using AI in three key areas social media scheduling, email personalisation, and content creation you’ll immediately make your marketing smoother, smarter, and far less time-consuming. Let’s break it down step by step.

Step 1: Use AI for Social Media Scheduling

Why it matters: Consistency is the lifeblood of social media marketing. Audiences expect to see content regularly, but keeping up with posting schedules is one of the hardest tasks for busy marketers. If you’ve ever found yourself scrambling to post something relevant at the last minute, AI scheduling tools can change the game.

Tools to try:

• Buffer or Hootsuite: Both platforms offer AI-assisted scheduling and can suggest the best times to post based on audience activity.

• Lately.ai: This clever tool repurposes long-form content like blog posts into dozens of short, ready-to-publish social snippets.

  
  

How to do it:

1. Connect your social accounts to a scheduling tool of your choice.

2. Allow the AI to analyse engagement data and recommend posting times.

3. Feed in a piece of content, such as a blog or an article, and let the tool create multiple captions.

4. Approve, edit for tone, and schedule your posts in bulk so you’re covered for days or weeks ahead.

   
   

Fun Fact: Don’t treat AI as the boss of your brand. Think of it as a brainstorming partner who gives you options. You provide the voice and personality; AI handles the groundwork. This ensures your posts stay on brand while relieving you of the repetitive tasks.

Step 2: Use AI for Email Personalisation

Why it matters: Inboxes are crowded. A generic subject line is easy to ignore, but a personalised message can cut through the noise and feel like it was written just for the reader. AI allows marketers to scale this level of personalisation without writing thousands of individual emails.

Tools to try:

• Mailchimp and HubSpot: Both provide AI-powered subject line suggestions designed to increase open rates.

• Seventh Sense: Analyses audience behaviour to send emails at the exact time each recipient is most likely to engage.

• ActiveCampaign: A powerhouse for behaviour-based personalisation, helping you recommend the right products to the right people.

  
  

How to do it:

1. Segment your mailing list into clear groups—such as new subscribers, loyal customers, or inactive readers.

2. Use AI to draft different subject lines for each group.

3. Add personalised elements in the body of the email, like tailored product recommendations or time-sensitive offers.

4. Test different send times to see which achieves the highest open and click-through rates.

   
   

Fun Fact: You don’t need to reinvent your entire email strategy overnight. Start small by testing personalised subject lines or dynamic offers for just one group. Even small tweaks can lead to significant lifts in engagement.

Step 3: Use AI for Content Creation

Why it matters: Content fuels every other marketing channel—from social posts and newsletters to paid ads and SEO. The challenge is keeping up with the endless demand for fresh material. Writer’s block can stall campaigns, but AI helps overcome the blank page by generating outlines, headline variations, or repurposed copy.

Tools to try:

• ChatGPT or Jasper: Excellent for drafting blog posts, captions, or ad copy.

• Copy.ai: Great for quick product descriptions, email templates, or headlines.

• Canva’s Magic Write: Perfect for writing text directly alongside your design work, such as graphics or presentation slides.

  
  

How to do it:

1. Ask AI to outline your next blog post, complete with suggested subheadings.

2. Experiment with headline and hook variations until one resonates.

3. Repurpose content: turn a single blog into Instagram captions, a LinkedIn article, and a newsletter snippet.

4. Always polish AI-generated drafts for accuracy, tone, and brand voice.

   
   

Fun Fact: Treat AI as your creative co-writer. It can supply sparks of inspiration, but your audience wants to hear your unique perspective. Use AI for efficiency, not replacement.

Step 4: Put It All Together

Here’s what a simple AI-powered week might look like:

• Draft a blog post outline with ChatGPT.

• Repurpose it into social media snippets with Lately.ai.

• Schedule them in Buffer or Hootsuite, optimised for engagement.

• Use excerpts from the blog as the basis for a newsletter in Mailchimp, with AI-powered subject lines personalised to different segments.

• Review everything, add brand-specific tone, and publish with confidence.

  
  

Within a single workflow, you’ve leveraged AI for content creation, repurposing, scheduling, and personalisation—all while saving hours of manual work.

Artificial Intelligence Fun Facts for Marketers

• Email subject lines that convert: AI-generated subject lines can increase open rates by as much as 20% compared to generic ones.

• Speed of testing: Multivariate ad testing that could take weeks manually can be completed by AI in hours, revealing winning strategies faster.

• AI as editor and creator: More than 60% of marketers now use tools like Jasper, Copy.ai, or ChatGPT for brainstorming, drafting, or polishing copy.

• Advertising efficiency: AI-driven bidding in Google Ads or Meta campaigns can improve return on ad spend by up to 30% compared to manual bidding.

• Perfect timing: Social media schedulers like Buffer or Hootsuite use AI to predict optimal posting times, boosting engagement rates by 15 to 25%.

• Trend detection: AI-powered social listening can spot rising hashtags and topics days before they become mainstream, giving brands a head start.

• Human creativity still wins: Eighty-two percent of marketers agree that AI helps with speed and ideas, but human storytelling remains the key differentiator.

  
  

Why AI Doesn’t Replace Human Marketers

There’s often a fear that AI will strip marketing of its creativity or even replace marketers altogether. The reality is far different. AI automates the repetitive, data-heavy tasks that consume time but don’t require deep creativity. That leaves space for the human element, the strategic thinking, empathy, and storytelling that machines can’t replicate.

By letting AI handle the groundwork of scheduling, draughting, and analysing, marketers are free to focus on brand identity, emotional resonance, and long-term vision. AI is not the competition; it’s the collaborator. In fact we covered this recently in one of our blog posts here.

Your Next Step

If AI feels overwhelming, start small. Choose one area—social media, email, or content—and experiment with just one tool this week. Measure the results, tweak your process, and gradually layer in more AI assistance as you get comfortable.

You don’t need to transform your whole strategy overnight. The brands that see the biggest wins with AI are those that integrate it step by step, learning as they go.

Here’s another one of those fun facts worth remembering: businesses that use AI in marketing aren’t just saving time; they’re seeing higher engagement, improved ROI, and happier customers.

AI gives you back the most valuable resource of all: time. And with that extra time, you can focus on what truly matters: creativity, connection, and the unique touch that makes your brand unforgettable.

Find out more: Contact the Projekt Rising team to learn how mobile AI and automation tools can be adapted to your industry. Our experts can help you understand the practical uses of AI now and prepare for the more advanced capabilities on the horizon. Alternatively, please see our case studies to learn how we have helped many brands improve their time management and efficiency using our AI toolkit.