15/11/25
The ROI of Intelligence: AI Business Success Stories
Tim
Technology & Education Specialist
Artificial Intelligence is not always a cost to your business and can assist you by being the smart helper that you may not even be able to notice or track within day to day tasks. With Projekt Rising, we help businesses and teams thrive with the use of AI. Keep reading our blog to discover how AI can really contribute to your ROI and examples of this in the modern technological world of work.
How Does AI Benefit To The Costs Of Your Business
There are essential payments and costs that add up daily, monthly, yearly in your business but quite a few of them could be cut with the help of AI. Now, there is a difference between promoting AI’s pros and then practically selling people out of their own industry. At Projekt Rising, we are experts in AI and its assistance to the world but we certainly believe people are the heart of everything even in our own business.
Here are some of the main payments businesses will make:
Payroll and People Costs (UK compliance)
PAYE, NICs, pension auto-enrolment, RTI filings, holiday pay, sick pay, apprenticeship levy (where relevant).
Marketing and Advertising Spend
Google/META/LinkedIn ads, creative production, agency fees, influencer partnerships.
Operations and Admin
SaaS licences, invoices processing, energy/utilities, scheduling, document handling.
Customer Service and Support
In-house teams or UK call centres, CRM tools, knowledge base upkeep.
Procurement and Supplier Payments
Stock, materials, freelancers/contractors, logistics. For construction, consider CIS specifics.
How Can AI Help Save Money With These?
Let AI be the smart helper you need as your costs could be cut down with some technological advancements. Here are some examples of how our services could help you save some money.
Payrolls can now be managed in a far more data-driven way. AI-powered systems use machine learning algorithms, pattern recognition, and predictive analytics to identify issues such as rota inefficiencies, compliance errors, or anomalies in overtime and holiday pay.
By automatically flagging discrepancies before they reach payroll submission, AI reduces the risk of costly mistakes that could lead to HMRC penalties or incorrect payments. This saves money by cutting down on manual admin time, preventing fines, and ensuring payroll accuracy. This will overall improve HR and finance teams.
Your marketing spend is one that could easily be cut down. Marketing is vital but there are also cheaper, simpler and easier ways to get the job done. With marketing being so broad there are so many tools that can even help your staff to be much more efficient with their time. For example tools powered by machine learning can optimise ad campaigns.
AI content tools can write posts and emails in minutes, freeing your team from repetitive tasks. Predictive analytics help target only high-value audiences, cutting wasted spend, while automated reporting dashboards track performance and flag underperforming campaigns instantly. Tools such as: Grammarly, ClickUp, Hubspot include AI to help you keep organised as well as produce content at a quicker speed but higher quality.
Operations and admin can be improved in more ways than most areas, but as we always say, we don’t promote AI to the point of replacing people. When used thoughtfully, it’s a great way to save staff time on one task and redirect their focus to another. In larger companies, it can take a lot of time just to organise people before the actual work begins. Having AI handle scheduling, task allocation, and reminders can make a big costly difference.
AI can make customer service a lot easier and cheaper to manage. Chatbots can take care of simple questions like order updates or account issues, so your team can focus on the customers who really need their help. It can also sort messages automatically and send them to the right person, saving time and avoiding back-and-forth confusion. In the long run, it helps you handle more customers with the ability to keep your team on top of what really matters!
AI saves procurement and supplier payments by demand forecasting, price benchmarking, fraud/anomaly flags, and smarter reorder points to reduce rush fees and write-offs.
Why Is It Believed That AI Doesn’t Save Costs
Many people still believe that AI doesn’t actually save money, mostly because the upfront costs can be high and the results take time to show. Setting up the systems, training staff, and cleaning up data can make it seem more expensive than it’s worth at first. On top of that, some businesses don’t use it properly or track the right results, so the savings go unnoticed. But when AI is used for the right jobs, like automating admin tasks or improving customer service, the time and money saved quickly add up. It’s all about starting small, testing what works, talk to us at Projekt Rising to understand how these smart helpers can benefit you.
How AI Has Streamlined Real Businesses
Klarna
The global payments platform Klarna has credited AI with saving around £8 million a year in marketing. Its AI assistant now handles the work of around 700 full-time customer service agents, meaning staff can focus on complex customer issues and higher-level projects that actually need human input - see, humans are most certainly still needed despite artificial intelligence and its input.
Octopus Energy
Closer to home, UK-based Octopus Energy uses its new AI-powered system, Kraken, to automate and manage millions of customer accounts. The company reports up to a 40% reduction in cost to serve, showing just how effective AI can be in improving efficiency at scale.
Vodafone
Lastly, telecoms leader Vodafone has rolled out its AI assistant, TOBi, which now manages customer chats automatically. The company has reported a 70% reduction in cost per chat, while still maintaining high levels of customer satisfaction.
Contact Projekt Rising
You’ve seen how big names are already using AI to save time and money, but the truth is that it doesn’t need to stop with them. At Projekt Rising, we help everyday businesses do the same. We help you find ways to use AI that actually fit how you work. We know every company is different, so our job is to understand what slows you down and find simple, affordable ways to make things easier.
Our team has helped all kinds of organisations use AI in a way that feels natural rather than forced. That could mean setting up tools to help with admin, small tasks that take up too much time, or showing your team how to get the most out of what you already have. The goal isn’t to replace anyone; it’s to help people work smarter.
If you’re curious about where to start, get in touch with us. You can reach the team at hello@projektrising.ai or visit our contact page to send a quick message. Someone from our team will get back to you soon to chat about how AI could quietly become the smart helper behind your business.
