Establish why customers should choose your business, enhancing visibility by clarifying and promoting the unique value proposition
Company Introduction: Profitable Marketing
Profitable Marketing, led by its founder Chris Billington-Highes, who has a passion for marketing strategies over tactics, specialises in understanding and articulating the core offerings of businesses to their potential customers. Founded in 2011, the founder's approach emphasises strategic over tactical marketing, providing tailored recommendations through diagnostic analysis and deep insight into client business offerings.
Make Your Business Visible
Profitable Marketing offers two principal services which have become Make Your Business Visible, by Projekt Rising:
Diagnostic Analysis: This service involves a thorough analysis of where a business is currently and maps out a strategic plan to reach its desired goals. The process identifies the gaps and inefficiencies in the current strategy and proposes tailored solutions to enable progress.
Visibility Enhancement : This aspect of the service focuses on deep diving into the reasons why customers should choose the client's business, enhancing visibility by clarifying and promoting the unique value propositions of the business.
The Team
The founder of Profitable Marketing, a staunch advocate for working lean, collaborates with trusted associates to deliver specific tasks more efficiently. The association with various experts allows the company to offer specialised services without maintaining a large staff. The associates contribute significantly by executing specialised tasks like social media posting, visual content creation, and website building, which enhances overall operational efficacy.
Challenges and Transformation through AI Implementation
Initially, the business did not recognise any significant challenges as Chris was adept at crafting compelling narratives for businesses. However, the introduction of AI, specifically the 'Make Your Business Visible' software, revolutionised their processes by automating the intensive initial data gathering and analysis phase, which is crucial for crafting marketing strategies.
"I simply upload the file. It does its thing and then gives me an output, which it's probably fair to say is 80% of work"
"The solution Projekt Rising built me frees up my thinking time. That's really critically important!"
Return on Investment from AI Integration
The AI integration into Profitable Marketing's operations has resulted in significant time savings - reducing the time required to gather and process initial client information by approximately 90% ("it's taken a tenth of the time"). This efficiency not only speeds up the service delivery but also enhances client satisfaction by providing quicker results, allowing for faster market testing and iterations. Quantitatively, this means that processes that could take months now take weeks, or even days, substantially increasing the potential client throughput and decreasing the wait times for existing clients.
Future Prospects and Potential Expansions
Looking ahead, Chris sees continuous evolution in the integration of AI into their processes. Potential expansions include enhancing the diagnostic analysis process with AI, allowing a deeper and faster understanding of client needs and market dynamics. Global reach is also on the cards, with capabilities enhanced by AI, allowing the company to operate and serve clients across different geographies without physical presence barriers.
Profitable Marketing has successfully leveraged AI to not only improve operational efficiency but also to enhance client engagement and satisfaction, providing a solid case of technology integration in strategic marketing services.
