Keystone Marketing
Transforming Marketing Impact & Engagement. The marketing consultancy that engages with audiences and ignites communities
Introduction to Keystone Marketing
Keystone is a marketing and communications consultancy that has recently celebrated its eleventh year in business. They focus primarily on driving profile and growth for B2B organisations and conducting community engagement for the public sector and local government. Starting as a solo venture, Keystone has now grown to include a team of eight, situated both in their office and around the country.
Overview of Services and Clientele
Keystone functions like the "conductors of an orchestra", adept at coordinating various elements necessary for their clients’ success. As part of their approach, Keystone works closely with managing directors from commercial businesses who have successfully developed their company to a certain level but lack the marketing expertise. Keystone steps in to provide the strategic marketing guidance these companies need.
“The system was really easy to navigate, and that's another real benefit about it because although it was very much based on complicated data… the user experience was really good… Very simple to use”
The Client
Keystones client specialises in bespoke insurance for high-value property renovations. Operating in a niche market, the client experienced significant growth and required a sophisticated method to regularly evaluate the performance of their brokers, beyond just financial metrics.
PODCAST WITH KEYSTONE … COMING SOON!
PODCAST WITH KEYSTONE … COMING SOON!
The Solution
With the business growing fast, the manual processes that had been in place previously was no longer fit for purpose. The client needed to shift away from rudimentary evaluation methods to a more complex, multifaceted system. Keystone facilitated this by introducing a custom software solution developed by Project Rising. This solution not only allows more detailed assessments but also introduces a scoring algorithm that considers various performance aspects of brokers, thus providing a more comprehensive understanding of each broker's value.
"What cake are we going to bake? What's our answer? And the answer was a bespoke piece of software that the Project Rising team developed to take into account all of those things that we needed."
The Implementation
The implementation of this software was thorough, involving detailed briefings and regular updates to ensure that all requirements were met meticulously. The software has enabled biannual assessments, replacing the previous annual reviews, which greatly enhances the timeliness and relevance of the data collected.
The Benefits
Keystone and the client have highlighted significant time savings and increased efficiency in broker evaluation processes. The system's online accessibility and deadline-driven operation streamlines data input and eliminates inconsistencies associated with manual entries. The software facilitates a deeper analysis of broker performance, offering insights that were not previously available.
Competitive Advantage
This bespoke system not only improves operational efficiency but also provides the client with a competitive edge in the market. It showcases their commitment to understanding and effectively managing their broker relationships, which can be seen as a strong selling point among stakeholders.
Future Prospects
The bespoke software solution exemplifies Keystone’s capability to address complex client challenges through innovative technology solutions. The success of this implementation opens avenues for further collaboration and potential expansions in service offerings, leveraging both human expertise and technological advancements.
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