Oliver Agency
Helping marketers achieve more, for less, by placing a bespoke creative agency right where it’s needed – at the heart of your organisation.
Introduction to Oliver and Collaboration with Project Rising
In this focused case study, we delve into Oliver, a global leader in providing exclusive in-house agency services, and its collaborative efforts with Project Rising. Dave Porter, a key operational figure at Oliver, shares insights on the joint ventures, challenges, and advancements propelled by their partnership, particularly emphasising the strategic integration of Artificial Intelligence (AI) and automation in enhancing business functions.
The Customer and Our consultative Approach with Oliver
Oliver stands out in the marketing and advertising industry by solely offering in-house agency services. As Dave Porter notes: "We are the only company that focuses 100% on delivering in-house agencies for our clients."
He details the collaborative dynamics with Project Rising, “I think we've been speaking to you guys now for three years. Before our partnership we were asking ourselves 'what do we think is changing here? What do we think is happening with AI?' And we all had our own opinions, but you guys were at the bleeding edge”
"It's all on brand as well and easy to set up for adding new clients. Yeah, a real time saver. Especially when the clients come and say like, hey, can you come up with some ideas?"
Innovations in AI Through Collaboration
The partnership has been pivotal in Oliver’s adoption and integration of AI technologies. Discussing the inception and evolution of their AI journey, Dave explains: "At the start, it was much more consultative... It gave us a little bit more focus when we had Tim come in and help us in some early workshops... So that helped us form a plan for how we would implement AI."
These strategic consultations have led to significant developments: "From our early AI chatbot days, that was Oliver enabled... we were on it straight away... It gave our team something to use and play with and start to understand how this is going to affect our business."
ROI and the Impact of AI Integration
The impact AI has had on the marketing agency is notably profound in operational enhancements and strategic foresight: "It gave people access tools in a safe way, in a way that allowed us to control what they were accessing”.
Dave further highlights the broader benefits: "It's speeding up the process of a percentage of a person's job. And those percentages, whilst they could in theory add up to a hole, are actually not adding up to a lot of holes right now."
"it's really exciting the tools that project rising built… it creates ideas, images and mood boards and works really well. From start to finish, you give it a brief, it goes away and it creates all the different materials you need. You can approve, decline, you can ask it to edit them or just say these are rubbish, make me ten new ones"
Future Prospects and Continued Collaboration
Looking forward, Dave is optimistic about the potential advancements through their continued partnership with Project Rising: "Every project that we do... every internal initiative that we have, we look to see if AI can be employed to help in any way."
He envisions an increasingly integrated use of AI in everyday operations, fostering not only efficiency but also innovative problem-solving and superior service delivery to clients.
Conclusion
This study underscores the symbiotic relationship between Oliver and Project Rising, illustrating how strategic partnerships can effectively leverage AI to transform business models and operational efficiency. The insights provided by Dave Porter showcase the significant strides made in integrating AI into business processes, setting a benchmark for success in the marketing and advertising domain.
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