Little Miracles
The Impact of AI on Charity: Little Miracles' Story
The Customer
Little Miracles is a dedicated charity supporting children from birth to 25 years old who have disabilities, additional needs, and life-limiting conditions. Extending their impact beyond children, they provide essential counselling and support services to the entire family, including parents, siblings, grandparents, and even extended family members. With 18 active branches across the East of England, Little Miracles also manages two holiday caravans custom-built for accessibility.
Challenge
Due to the unique and critical nature of their services, Little Miracles faced numerous operational challenges. Fundraising heavily depended on proving their impact with data, and managing over 300 volunteers required meticulous oversight. Previously, they used scattered databases and massive spreadsheets, making administrative tasks overwhelming.
The Projekt Rising team were called upon to streamline this fragmented system into a more integrated and efficient CRM solution. The overarching aim was to implement a solution that could automate time-consuming tasks and centralise their data for easier volunteer management, reporting, and grant applications.
"The amount we’ve managed to get automated so far is incredible. It streamlined our family support services, our counseling services, beautifully they’re following a full triage process now, which was never possible before, because we just didn’t have the manpower to do so."
Our Approach
Initial Assessment
The first step was analysing Little Miracles' existing processes. The Projekt Rising team focused on understanding the charity's daily operations, identifying pain points, and determining what features in a CRM system could address these issues.
Implementing HubSpot
After a thorough review, HubSpot was chosen as the suitable CRM platform. Tim and his team tailored HubSpot to align with Little Miracles' specific needs.
Implementing a Visitor Management System
Another pain point identified was the current visitor system in place, so it was decided a bespoke solution would be the best option for Little Miracles.
Volunteer Management
A custom-built process was developed to manage the influx of volunteers, ensuring proper training and compliance checks.
Family Support Automation
Workflows were created to automate forms, triage cases, and streamline counselling sessions.
Data Centralisation
All branches and operations were integrated into a unified database to ensure consistency and ease of access.
Reporting and Analytics
Automated reporting tools were set up to gather essential statistics for grant applications and operational insights.
"We've got a lot more automatic reporting happening now, so we can get much better statistics for our grants, which is a massive help, because if we can prove the numbers, we're more likely to get funding."
The Outcome
The implementation resulted in a significant operational overhaul:
Efficiency in managing volunteer data saw a remarkable improvement.
Automation reduced manual workloads, freeing up valuable time for staff to focus on providing direct support to families.
Enhanced data reporting capabilities improved the effectiveness of grant applications, increasing fundraising opportunities.
What the Customer Thought
Emily expressed deep appreciation for the transformative impact. She emphasised how automation had significantly improved their operational efficiency, particularly in streamlining the process of triaging support for families in crisis. The transition from multiple, disconnected databases to a single, comprehensive CRM proved especially valuable for managing safeguarding referrals and maintaining accurate family records.
Looking to the future, Emily conveyed optimism about further leveraging AI technology, particularly in areas such as communication tools for nonverbal children and advanced assistive technologies.
Conclusion
The journey with Little Miracles exemplifies a powerful narrative of overcoming logistical challenges with strategic technological solutions. The transformation facilitated by the Projekt Rising team not only streamlined operations but also fortified the charity's ability to support families more effectively. The success story underscores the remarkable impact of integrating AI and automation into humanitarian efforts, paving the way for even greater achievements in the future.
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